The Challenge

Take a well established brand within the personalised clothing industry and breathe new life into their brand image through a redesign of their homepage to convey their brands, goals and values. 

• Responsive homepage design

• Improve customer journey

• Reduce drop-off rate and increase click through rate to product lister 

The homepage was essential to expressing the company's values of constant innovation and focus on customer experience. The main aim of the design was to reduce the drop-off rate and improve the click through rates. To validate the design and monitor the metrics, A/B testing was set up via Optimizely along with Google Analytics and Hotjar to keep track of the data.